Thursday, 16 August 2012

Using blogs to promote a library's services

Blog Entry No.2

I was interested to find out how libraries use their blogs to promote themselves and their particular services, as the internet becomes an increasingly useful platform of communication in this technological age. 
So I visited a few library homepages (mainly Frankston City Library and Casey Cardinia) one of which had a link to it's own blog with information about upcoming events such as guest speakers, writing sessions and movie showings, a few bits of local news from around Frankston, and photos. As it is so easy to create and maintain a blog, libraries have definitely taken advantage of this tool. When I was scrolling down the blog, it was easy on the eyes with interesting photos, a welcoming tone of voice in the writing, and I was left with the feeling that the library was happy to give their service, especially as they had gone to a special effort to create and keep the blog going. There was also a link to the Facebook page, Twitter with live 'tweets' as they are 'tweeted', and an option to receive 'RSS feed'. Patrons were also given an opportunity to submit feedback about the library in general, to which the library responds to complaints and gives thanks for positive comments. Overall, I got the impression that libraries were using blogs not only to keep their patrons up to date, but to also create a personality for themselves, and a place where patrons can go to interact and be informed more so than they would just looking at the catalogue on their computer at home.

Author: Darlene Fichter
Date viewed: 15/08/2012
URL: http://www.infotoday.com/mls/nov03/fichter.shtml

No comments:

Post a Comment